Transferring and managing information/content needs more processing power than a financial transaction. And given that speed is the critical ingredient for social communication, the Chat platform architecture is deliberately hosted on a centralized database (AWS). Unfortunately, Blockchain has proven to be an inefficient database for content management. Users do not want to pay to transfer content (regardless of cost) nor wait when sending or receiving content/information. And from a privacy standpoint, it is risky, given that content posted to the Blockchain is immutable and publicly searchable. However, in terms of token infrastructure, Blockchain’s consensus mechanism and immutability are crucial for crypto-currencies. Public transaction ledgers need to be accurate and immutable; chat feeds do not.