App Store Release
We are gearing up to release thisapp to the iOS App Store and the Google Play Store in September 2022. For the initial release, while thisapp will be publically available, users will need to be invited to thisapp to access the app. If a user searches for and finds thisapp in either app store, they will be directed to sign-up for the waitlist.
We have decided to undertake this strategy for three core reasons:
- 1.Controlled Release. The invite-only approach allows us to release the app publically while maintaining control over growth. We want to ensure that we have a chance to iron out critical bugs and work through the unknowable unknowns that will inevitably arise.
- 2.User Experience. Given that our product is social in nature, the user experience is exponentially better when a user’s friends and family are already on-board. Once thisapp is released to the app store, the early adopters who signed up for the waitlist will be invited to download the app, and the current beta users will be automatically migrated across to the public version of thisapp. All users will have the ability to invite their friends and family to join them on thisapp.
- 3.Hype. Adopting an invite-only strategy is a great way for us to generate hype and excitement. The exclusivity also rewards the early adopters as they have the opportunity to excite their friends and family by gifting them access to thisapp.
During an interview at the All-in Summit, Elon Musk emphasized the need for a We-chat style app outside of China. We consider Elon’s perspective a huge endorsement as he essentially validated the need for a product like thisapp.
We are leveraging the clip from the All-in Summit in an upcoming marketing campaign. The campaign's goal will be to drive traffic to our website, where people can claim their username and sign-up for the waitlist.
We will conduct a Product Hunt launch for the invite-only release, offering waitlisters, beta users, and product hunters exclusive access to thisapp. Early adopters will have the opportunity to invite their friends and family to thisapp.